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Target Debuts An Image-recognition Shopping App

Target is introducing an app that lets users purchase items after scanning magazine ads with their smartphones. It's the latest offering from retailers looking to boost sales with the use of improving image-recognition technology. Starting this month, the app, called "In a Snap," will recognize images for Target's Room Essentials products in 10 home decor magazines including Architecture and Real Simple. A user can simply scan an image and when it is recognized by the app, the item gets added to a shopping cart for potential purchase.

Source: Inform

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